Yes Bank has launched its Zimmedari Se Tayyari campaign, that aims to encourage communities to get ready for the new normal in a more responsible manner. It lays emphasis on the need for individual and collective responsibility. Under this, the bank has introduced #YESforLocal and #YESBizConnect for supporting its customers and communities.
“#YESforlocal initiative is supporting homegrown businesses, gradually getting back on their feet in the ‘unlock phase’, thereby helping them in ensuring Zimmedari Se Tayyari.” the bank said.
Through #YESBizConnect the bank is aiming to back micro, small and medium firms and associations to engage their members digitally, share necessary content and host online events via webinars and enable them to do businesses and perform regular tasks amongst themselves through e-marketplace, developed into the solution.
“The Zimmedari Se Tayyari campaign is centered on partnering the Bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together.” said Jasneet Bachal, chief marketing officer, Yes Bank.
The e-marketplace is capable enough to act as an enabler for micro, small and medium firms, promoting the digitalization of their business by building a ‘digital shop’, listing their products and trading on their online platform themselves.
Having embarked on an encouraging latest journey, the bank is committed to accomplishing its duties towards all the stakeholders, the Zimmedari Se Tayyari is showcasing the path in which the bank is transforming, and achieving major milestones as it continues the journey of transformation into a stronger institution. The campaign is being magnified across all the major platforms. The campaign received a decent engagement and it has seemingly reached the majority of its audience.