Hyundai India announced signing an MOU with ICICI Bank for customers who use the Click to Buy online car buying platform. By leveraging the digital medium, the company looks to offer finance options- keeping social distancing protocol in mind. A customised online auto retail financing solutions offered by ICICI for all Hyundai customers would be applicable across the nation.
Although few businesses and manufacturing industries have opened up to keep the work going, people are still opting to avoid buying products physically. To ensure seamless user experience, Hyundai India has recently updated its online platform as well- making it more comprehensive for consumers willing to buy a new car in the most contactless manner.
Under the MOU, if the loan has been approved by ICICI Bank, the customers can directly apply for a car loan through the Click to Buy platform. This is a significant move amidst such difficult times, helping the business move at a good pace without any possibility of contraction- the loan amount disbursal can be managed digitally. Besides this, ICICI Bank would offer up to 100% on-road funding for a purchase made through the Click to Buy platform.
W S Oh, Executive Director- Corporate Planning, Hyundai Motor India Ltd, sees this opportunity as a way to strengthen customer purchase journey from any remote location. In normal situations, where a person first needs to visit a bank for loan approval and then the showroom, is being replaced with the most productive financial deal.
Not too long ago, Hyundai India revamped its Click to Buy Platform with the 1.5 version update- a complete end to end solution for customers. Now consumers can also check the car variants available at the local dealer, along with an option to negotiate for discounts.